Kultaranta Vision

In order to turn climate and environmental challenges into opportunities and reach the full decarbonisation of Europe by 2050, the European Commission has introduced a series of initiatives within the framework of the European Green Deal that will protect the environment and boost the green economy. One of them is an innovative and aesthetic approach to fully realize the Green New Deal in people’s lives, the New European Bauhaus.

Commission President Ursula von der Leyen first hinted at the setup of a new European Bauhaus in 2020, as a co-creation space where architects, artists, students, engineers, designers can work together. In 2021, the European Commission followed up on this announcement, stressing the need for a systemic change in order to tackle emission cut and energy poverty. New European Bauhaus projects aim at sustainability through the intersection of art and culture and the respective adaptation to local conditions, giving attention to natural building materials, energy efficiency, demographics, future-oriented mobility or resource-efficient digital innovation.

“The New European Bauhaus movement is intended to be a bridge between the world of science and technology and the world of art and culture. It is about a new European Green Deal aesthetic combining good design with sustainability. The New Bauhaus is about bringing the European Green Deal closer to people’s minds and homes. And making tangible the comfort and attractiveness of sustainable living. Good design can improve lives. The New European Bauhaus will demonstrate that the necessary can also be beautiful. The New European Bauhaus will be a think and experiment-space.”

President Ursula von der Leyen
14 October 2020